When I first decided to start my brow and lashes business, I was thrilled but also a little overwhelmed. There’s so much to learn and do, but trust me—it’s absolutely worth it! Let me walk you through a few beginner-friendly steps to help you hit the ground running in your journey to creating a successful lashes and brows salon.
Step 1: Get Clear on Your Vision
The first thing I did was sit down and think about what I wanted my business to look like. Do you imagine a cozy, relaxing space where clients feel pampered, or are you dreaming of an energetic, trendy vibe? Your vision will guide everything, from your branding to the services you offer. I recommend brainstorming a name and logo that reflect your style—something catchy and memorable goes a long way.
Step 2: Build Your Skills
I can’t stress this enough—your skills are the foundation of your lashes business. Whether it’s brow shaping, microblading, or lash extensions, take the time to invest in quality training. There are amazing courses available online and in person that can help you get started. Practicing on friends and family helped me feel more confident and prepared before I started working with clients.
Step 3: Create a Welcoming Salon Space
Your space sets the tone for your entire business. When I was setting up my salon, I focused on making it clean, cozy, and professional. Good lighting is a must—not only to perfect those brows and lashes but also for taking great photos of your work to share online. Whether you’re working from home or renting a space, investing in comfortable seating and high-quality tools will make a big difference.
Step 4: Build an Online Presence
We’re in the digital age, and having an online presence is non-negotiable. I started with an Instagram page to showcase my work, and it quickly became one of my best tools for attracting clients. Take clear, flattering photos of your brow and lash designs and post consistently. You can also create a simple website with your services, pricing, and contact info to make it easy for people to book with you.
Step 5: Network and Market Your Brand
Word-of-mouth marketing and networking helped me tremendously when I was just starting out. Attend local beauty events, connect with other professionals, and don’t shy away from promoting your services. Business cards are still an essential tool—I found these stunning Brows, Microblading, and Lashes Business Cards that perfectly matched the vibe of my salon. Handing out cards has helped me make lasting impressions with potential clients.
Step 6: Focus on Exceptional Customer Service
At the end of the day, happy clients are the key to a successful lashes and brows business. Listen to their needs, provide a welcoming atmosphere, and always deliver your best work. A satisfied client will not only come back for future appointments but also recommend you to friends and family.
Starting your own brow and lashes business might feel like a big undertaking, but with a little planning and passion, it’s totally doable. Take it one step at a time, believe in yourself, and soon you’ll have a thriving lashes business that you’re proud to call your own. Best of luck on your journey—I’m cheering for you!